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443 50th St. | Kenosha, WI
CALL (847) 587-0100
82 North Route 12 | Fox Lake, IL
Dealer Certified

MARINE INDUSTRY DEALERSHIP CERTIFICATION is all about one thing:   YOU.   It's about doing whatever it takes to make your experience the best it can be--whether you're coming in just to browse, to buy or to get parts or service.

Benefits at a glance

  • Total dedication to your satisfaction from the entire dealership team
  • Consumer Bill of Rights ensuring fair and equal treatment for all   customers
  • Service you can count on before, during and after the sale
  • 100% follow-up for all sales and service customers
  • Knowledgeable, professional sales staff and expert service staff
  • Clean comfortable shopping environment
  • Dependable service; modern service facilities  

Better by Choice.

Marine Industry Dealership Certification is a voluntary program.   Therefore, when you choose a Certified Dealership you know you are dealing with a business that is truly committed to YOU and to making sure your boat ownership experience is pleasant and hassle free.

You can be confident that you are dealing with professionals because Marine Industry Certified Dealership employees are essential members of the team:   they're boating experts, ready to help you make the best boat choice for your lifestyle.

You get peace of mind from knowing that service doesn't stop with the sale, because Certified Dealers take pride in doing whatever it takes to make you happy.   If you ever have a problem, your Certified Dealer will work to make it right.   In fact, marine Industry Certified Dealers commit to follow-up with 100% of their customers.

Certified Dealerships adhere to a "Consumer Bill of Rights" which is posted in the store.   This document lets you know what to expect from the dealership.   It is your assurance that every customer is treated fairly and equally.

Earned.   Not Awarded.

Dealerships cannot buy Marine Industry Dealership Certification; they must earn it.   To earn Certification, dealerships must demonstrate their commitment to excellence by meeting benchmarks and standards in key areas that affect dealership quality:

  • Customer Satisfaction
  • Professional sales, service, parts and follow-up processes
  • Employee training, development and satisfaction
  • Technical training
  • Facility and grounds upkeep and competitiveness

Program participants are evaluated in each of the above areas by an independent third-party consultant.   To maintain Certification, they must recommit and be reevaluated every year.